At the heart of the new concept are so-called experience zones, which bundle different product areas into themed worlds of experience and make them vividly tangible. These include a sound area with powerful Bluetooth speakers and party boxes, staged in cooperation with artist Robbie Williams. In keeping with this, Samsung is bringing the upcoming soccer World Cup in impressive sound and picture quality directly into the living room with its TVs.
In the beauty area, the focus is on innovative styling technologies from Dyson and Co. In addition, the entire smart product world in its usual stylish, minimalist design awaits in the Apple Shop.
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